Founded in 1997, 3Rock has consistently added value to its clients’ new business initiatives by offering unique insights into the Japanese and US markets, managing new venture projects from inception to execution, and training managers and executives to excel in the global marketplace.

We adapted the name 3Rock from the Japanese proverb “ishi no ue ni mo san-nen”, or “even by sitting three years on a rock.” It emphasizes patience and strength of purpose with its message that even a daunting task (like heating a large stone with no apparent tools except one’s own body heat!) can be accomplished when performed with enough persistence and dedication.

At 3Rock, we provide our clients guidance and insight in developing untapped but potentially highly profitable new markets both overseas and in Japan.

We offer creative new strategic options, then rigorously analyze those options to form a solid strategy designed to yield maximum competitive advantage.

We then help to construct a detailed plan of action and lead the successful tactical execution of the chosen strategy.

We also provide management education training programs based on "action learning" principles, in order to strengthen the capabilities required by our clients to compete in a global environment.