::: 3 ROCK CONSULTING :::

　In the trenches of your daily work, you feel that you have what it takes to win. But you would like to be more opportunity to think about your brand or company’s long-term strategy in order to really improve your competitive advantage…

　3Rock offers strategy workshops that will help you build a logical, well-thought out process ranging from situational analysis and strategy development to tactical implementation and measurement of financial returns.

　Our offerings can be provided in a variety of patterns according to the needs of our clients, but our typical workshop begins with a solid review of various tools used for market analysis, such as PEST, 5-Forces, and SWOT, followed by case study application of these concepts. We can also offer additional specialty software tools to incorporate BCG and GE portfolio management matrices, allowing participants the opportunity to evaluate the future potential of their own real product portfolios. 3Rock consultants may bring in overseas reference examples to add value to these exercises, or we might also call in a guest professor or industry specialist to lead a discussion on larger industry trends.

Key Learning Points

Customer focus

Quantitative evaluations of target segments

Use and importance of situational analysis tools and market research

Methods for introducing new products in unexplored market territory

Profitability analysis across brands or divisions

Finding new, high-potential opportunities within a changing market

Workshop operation

　After first establishing a solid base understanding of key concepts such as “strategy” and “competitive advantage,” participants break into four to six teams and begin their virtual company operation with a detailed situational analysis, using the PEST and 5-Forces frameworks, after which they summarize their key findings in a SWOT presentation in front of the entire group. Depending on the level of participants, we will provide templates for these activities, coach the participants on reading their P&L statements, etc. After this step, they move right into their decision rounds. During a typical course, teams implement 5-6 decision rounds (simulating 5-6 years of business), taking time between each to re-evaluate the response of the market, their own company financial situation, and other key indicators. As time allows, teams are also encouraged to present their own key learnings in front of the group. Our basic courses are either 2- or 3-days in length, but e-learning and other formats are also possible.

　

About the tool

　The global standard for marketing strategy instruction, the computer simulation Markstrat was first developed by INSEAD professors Jean-Claude Larreche and Hubert Gatignon in 1984. Since then it has been used in over 60 countries and by over 500 leading business and graduate schools, including 27 of the top 30 US MBA programs, as well as blue-chip companies throughout the world.

Markstrat teams of 3-6 players operate hypothetical firms over a 5 to 12-year, long-term strategic cycle. By incorporating the latest market data in its algorithms, Markstrat offers participants a chance to experience the realistic operation of a consumer goods company in a very dynamic market, thereby developing skills over a variety of decision areas. Participants don’t learn just theory, but participate and develop real skills in anticipating and engaging market changes.

Markstrat概要

Markstrat詳細

Stratx Online Learning Video

Voices of Participants

A Look at a Workshop

Markstrat Intro Video -Under Construction

Markstrat download