Any successful new venture begins with identification of a clear strategic opportunity. Even the best new product will struggle if launched without a proper understanding of the key factors that comprise its competitive advantage. 3Rock consultants have extensive experience in creating and fostering products and services through the critical early phases of their life cycle. In some cases, these products and services begin as brand-new concepts that need to be refined and defined to create a solid competitive positioning and business rationale. In other cases, existing products and services from one market must be adapted to fit the specific demands of another country’s customers.










3Rock excels in understanding both our clients strengths and the needs of the target market. Through rigorous analysis, we identify key forces within the market structure, benchmark our clients’ competitors, and develop target customer segmentation profiles. We then synthesize this information and add our own creative thinking to prepare an effective, workable and winning product positioning and implementation strategy for the new target market.


Unlike many consulting firms, at 3Rock we are willing and able to roll up our sleeves to lead the detailed tactical planning and rapid implementation of our clients’ new ventures. As needs vary drastically depending on the size and capability of our client groups, we are flexible in our proposal development and can either take a leading role in project management or simply help to fill the functional gaps in your organization as roll-out commences.


People are a corporation’s most important resource, but developing professional managers to think strategically and globally in order to take full advantage of new markets and environments can be a daunting task. 3Rock not only trains managers in general international business skills, but also offers customized training with proprietary and best-of-class simulation software and decision-making tools. Our training develops creative, strategic leadership and thinking skills that will enable your managers and executives to function confidently and successfully as they take on the ever-changing challenges of the modern global marketplace.